With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Yahoo has announced that hackers stole data from more than one billion of its user accounts in August 2013, in what is thought to be the largest data breach at an email provider.
For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.
Almost 243 million visits to retail websites were recorded on the day of Black Friday, with a further 181 million visits on Cyber Monday, and a huge 777 million site visits across the whole weekend, according to new data.
Amazon is continuing its crack down on fake or paid-for reviews with a new set of limits on what a shopper can post.
From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year.
Colin Grieves at Experian looks at the growing importance of Data Management Platforms and how to address some of the common myths.
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail ‘April fooling’ itself, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
This year’s Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe.
Roll back a few years and I’m sure you wouldn’t be surprised if your grandma thought that a hashtag was some sort of gruesome disease. Nowadays, almost one in five Twitter users are aged over 50, and over 28 million seniors have a Facebook account. Add to that the fact that over 59 percent of … [Read more…]