As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google.
When it comes to email marketing, cultural stereotypes are very much alive, according to new research.
What does 2018 hold for retailers? Meyar Sheik, CEO and Co-founder, Certona explains the need for greater personalisation, greater channel integration, and a re-imagining of the customer experience will be important for meeting ever-changing and demanding shopper expectations.
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.
2017 has seen some of the most destructive cyber breaches within the business world to date. In light of this, Online Security Experts, vpnMentor have recently conducted research of the 10 biggest business cyber attacks of 2017, highlighting the damage caused, hacking software responsible and how the attacks were resolved.
The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research.
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.
UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.