This week, the United Arab Emirates telecoms regulator finally ended its ongoing dispute with Reasearch in Motion over banning the use of Blackberry devices in the country due to secutiry threats from its email system. Ovum principal analyst Tony Cripps takes a closer look what promted the u-turn, and how putting access to emails at … [Read more…]
Facebook has unveiled several new features on its social network, including one that makes it easier for its 500 million members to separate online friendships into groups and another that lets them archive personal information posted on the website.
Online marketing firm StrongMail and partner firm ThreadMarketing have launched a new report looking into email marketing campaigns across five industry verticals.
Third-party influencers – from friends, retailers and experts to reviewers and bloggers – have an increasingly important role to play in consumer behaviour and purchasing decisions. With so many conversations taking place online, the digital space offers the perfect opportunity to tap into or harness the power of those interactions and influence the influencers. Ed … [Read more…]
These days marketers are keen to offer their customers preferential treatment. It is likely that increasing consumer demand, and the companies’ strong urge to fulfil expectation, has been caused by the endless flexibility of digital tools. Dann Binns, Senior Account Director at Epsilon International EMEA, gives advice on how to give customers what they want, … [Read more…]
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.