Rakuten buys Skype rival Viber for $900m
Rakuten has bought instant messaging and voice app Viber for $900m, as the Japanesse ecommerce giant and owner of Play.com continues its expansion into new markets.
ecommerce
Analytics case study: Klarna uses ‘cookieless tracking to boost targeting
In-store payment solutions firm Klarna founsd that its cookie-based tracking system was increasingly being blocked by browsers. This case study looks at how the firm used iframe tracking to overcome the problem, usiong Google Analytics and partner Outfox.
Top 10 communications trends for 2014: The death of anonymity and the rise of pre-emptive computing
For the communications industry, 2014 is set to be a year of digital maturity, with a rise in adoption rather than innovation, according to a new report.
Are firms investing effort in the wrong type of SEO?
2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google, according to search agency Greenlight.
Affiliate marketing ‘drives rise in mobile commerce ‘
Rakuten LinkShare saw strong growth globally for the 2013 Christmas shopping season, with a 31% increase in same store sales over the previous year.
Suttons Seeds boosts conversions by 112% boosts ecomeerce via ‘learning’ search technology
Suttons Seeds worked with SLI to implement learning site search technology to help visitors find products they wanted. This case study looks at how the garden equipment and seeds supplier got a 112% higher conversion rate for site search users with learning search.
Ecommerce trends in the UK: £91bn spent online in 2013
Online retail sales exceeded expectations in December, with the IMRG Capgemini e-Retail Sales Index recording 18% year-on-year growth as a result of British shoppers spending £11 billion online – up from £9 billion spent in December 2012.
Top 3 marketing tips for 2014: The shift to digital first
As consumers switch to digital, the challenge to brands is to keep up pace when so much of their existing business is still geared towards traditional models. Jason Hobbs, director of information architecture at digital agency Nomensa, offers a guide on how organisations can integrate digital across their entire business to boost sales and keep … [Read more…]
Ecommerce trends for 2014: End of year sales signal two-track retail market
The record level of online sales this holiday season has highlighted the ‘two-track’ nature of retailing – a new paradigm where traders with a higher commitment to technology and a multichannel approach are in the fast lane.
SLI sees 50% increase in sites searches in December
Global ‘Software as a Service’ (SaaS) site search provider SLI Systems handled over one billion search queries for its clients in December 2013, representing year-on-year growth of 50%, well above the average 14% across the ecommerce industry.