Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.
If you ran a global social network and could have gone back in time to the launch of Twitter, what would you have done differently? That’s the recurring question in more than a few dotcom boardrooms. So as Facebook announces ‘Places’ that let its 500m users check-in and become location enabled, it could be time … [Read more…]
Digital agency MediaMind (formerly known as Eyeblaster) has updated its ad serving and campaign management technology, helping marketers manage their activity across multiple mediums.
Ian Hitt, MD of the leading multi-channel marketing service provider, Epsilon International, illustrates how digital lifecycle campaigns can retain and reactivate customer relationships, during different product stages. Nowadays, marketers place a great deal of importance upon ‘real-time’ interaction, as there are countless opportunities to engage with audiences online. This comment piece focuses on how long … [Read more…]
In order to help charities and public sector organisations increase their visibility online, the Internet Advertising Bureau – the trade body for digital marketing – has launched a Search Marketing Toolkit to educate the market about how to use search more effectively.
Affiliate marketing conference a4uexpo has opened for registration, and is offering a £100 discount for earlybird registrations before the end of August.
The digital advertising industry must tackle misunderstanding with transparency and relevant ads, according to Improve Digital.
New research from the Internet Advertising Bureau – the trade association for digital marketing – suggests that email marketers should look to Amazon, Tesco and Marks and Spencer for inspiration when planning their email campaigns.
New research from the Internet Advertising Bureau – the trade association for digital marketing – suggests that email marketers should look to Amazon, Tesco and Marks and Spencer for inspiration when planning their email campaigns.
This week’s movers and shakers in the digital marketing industry: YouTube | Titan | LoveFilm | SapientNitro | Nudge | Companeo | Webcredible | MandMDirect.com | Salford Business School | Diffusion | balloon dog | Tottenham Hotspur | LeadPoint | e-Dialog | Cool Camping | Digital Element | Flybe | Energy Saving Trust | Webloyalty … [Read more…]