Too much Facebook? Brands ‘failing to reach key influencers on social media’
Just 11% of corporate social media ad budgets in the US are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research.
digital marketing
5 digital marketing trends for 2013: Social sharing, search portals and joined-up data
As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox.
‘iPhone 5’ searches soar by 594%
Apple’s revenue may have missed expectations as sales of the iPhone reportedly disappointed. However, data from leading independent digital marketing agency, Greenlight, shows no slump in the number of online searches pertaining to iPhones, in the lead up to Christmas.
Right to reply: M&S ‘digital lab’ brings closer ties to digital and in-store sales
Marks & Spencer is launching a ‘digital lab’ to speed retail technology development. This will involve prototyping and developing a range of e-commerce and in-store technologies, as well as digital marketing platforms for employees to use within the organisation. Heikki Haldre, founder and chief executive of virtual fitting room Fits.me looks at the new trend … [Read more…]
Right to reply: M&S ‘digital lab’ brings closer ties to digital and in-store sales
Marks & Spencer is launching a ‘digital lab’ to speed retail technology development. This will involve prototyping and developing a range of e-commerce and in-store technologies, as well as digital marketing platforms for employees to use within the organisation. Heikki Haldre, founder and chief executive of virtual fitting room Fits.me looks at the new trend … [Read more…]
HMV tweets go rogue: Employees bite back over mass sackings
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”.
Right to reply: HMV Twitter hijack shows perils of neglecting social media
This week saw disgruntled HMV staff bite back on Twitter to report mass firings as they happened. Jason Woodford, CEO of digital marketing agency, SiteVisibility, looks at how social media has changed employee relations- and how HMV could have handled the debacle differently.
Right to reply: Facebook ad revenues are up – but is the trajectory sustainable?
Facebook has confounded critics who thought it would be incapable of making money from the rapid growth of mobile device usage. Not only has it revealed a strong performance in Q4 with revenues up 40%, its mobile ad sales have more than doubled on the previous quarter to total $306m, to account for 23% of … [Read more…]
Amazon plans ‘personalised ads’ to compete with Google and Facebook
Amazon is set to launch personalised ads on its websites, including Kindle devices, based on the shopping habits of its 188m users, according to a news report.
Guest comment: Have we now evolved beyond the digital age?
Is digital media now just ‘media’? Tina Judic, Managing Director of Found, looks at the evolution of the web and how marketing has changed.