McDonald’s launches digital-focused office in San Francisco
McDonald’s has opened an office in San Francisco and is hoping to attract digital and business-development talent that will help it improve customer experiences.
digital marketing
Australian digital marketers ‘most confident in the world’
Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey.
Hackathon creates new ad pricing technology in 24 hours
Marketing technology company FusePump recently hosted their first internal hackathon, in an effort to create an innovative new product for clients. The winning idea – a pricing intelligence platform – was put together in just 24 hours, and will be ready to market to clients in the next few months.
Unilever supports start-ups with global digital platform
Unilever has launched The Unilever Foundry, a platform that will provide a single entry-point for start-ups seeking to partner with the global FMCG giant.
Salesforce adds ‘Pinterest Insights’ for marketers
The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest.
UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation
More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, accordiong to new research.
Cafédirect buys online coffee club Kopi
Cafédirect, one of the UK’s biggest coffee brands, has acquired online coffee club Kopi.co.uk.
Rakuten reveals ‘power channels’ influencing brand sales (infographic)
Digital marketing firm Rakuten Marketing has revealed the global retail power channels influencing sales for over 400 brands across the fashion, luxury and beauty sectors.
Shoppers open up to smartphone coupons
Nearly two-thirds (64%) of UK shoppers find the idea of receiving targeted coupons to their smartphones appealing, according to new research.
Case study: Digital hub helps First Great Western to keep Dawlish train line on track
After the sea wall on the Dawlish line is badly breached, First Great Western partners with ORM to create a travel advice hub for users of the washed away railway line. This case study looks at how customers and the public were kept in the loop on progress restoring the vital and historic rail line- … [Read more…]