Emails Vs. social media: Which is better for consumer engagement?
Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.
digital marketing
Shakira promotes latest album with augmented reality treasure hunt
Sony Music US Latin has teamed up with the location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.
Snapchat rolls out “Max Reach” feature in UK and France
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising.
The future of car sales: Virtual test drives and mobile purchases
The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.
Playing politics with big data: What can marketers learn from Trump and Brexit?
What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?
Coca-Cola pioneers personalised displays in-store with Google AI
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.
New ‘discovery-driven commerce’ platform goes live in the UK
Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company.
Mobile drives digital ad spend past £10 billion threshold
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.
New study finds a major gap in content marketing understanding as budgets soar
UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.
Demand for digital marketers “starts to outstrip supply”
Demand for digital marketers and content curators is now exceeding supply, according to new research.