The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things. However an organisations data is ultimately structured, to … [Read more…]
Experian has today announced the UK launch of AudienceView, its new digital marketing tool designed to help brands better communicatewith their most sought after customer groups.
Long registration forms and overly intrusive questions are major turn offs for customers when looking for products and services online. So why are so many companies still gathering reams of customer data and then never using it? Chris Ford, Business Development Director at business services company, Grass Roots shares some experiences of “Fear, surprise and … [Read more…]
The world’s data is doubling every two years. The amount of data created in 2011 alone would be enough to fill 57.5 billion 32GB Apple iPads, which lined up would be the length of the Great Wall of China and twice its height, according to a new study.
2011 looks set to be a tough year for marketers as the austerity measures set out in October’s spending review start to bite at the pockets of consumers. VAT increases, increased travel costs and job uncertainties can only mean one thing: marketers are going to need to work even harder at attracting, retaining and increasing … [Read more…]