Social media use in the UK: YouTube and Facebook dominate
The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research.
demographics
Snapchat offers advertisers behavioural targetting for first time
Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.
Smart tech: Brands must work to realise its potential
While UK consciousness of smart tech is approaching saturation with 99% of consumers now aware of it, only 33% have reached an advanced level of familiarity — indicating that further development is required to boost usage and understanding of its benefits.
The five types of millennials: From mobile mavens to thrifty traditionalists
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.
Top email marketing tips: 4 ways to keep your customers subscribed to your email list
Shaun Haase, CMO at ProsperWorks, looks at customer email list best practices for businesses.
Snapchat wins older users as it tops App Store for first time
Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data.
Web testing tips: ‘Online First’ model for new initiatives drives down cost and risk
Anoma van Eeden, Head of Marketing EMEA, Optimizely explains how online testing is being used by innovative companies to understand the cost, risk and timing of new initiatives – from cross channel marketing campaigns to product launches.
Global gaming trends: 10% of leisure time now spent gaming
Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research.
Half of 16-24s in US now use Snapchat
Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research.
Getting checkout abandoners back: Half return to buy same products at a later date
A third (32%) of online shoppers who abandoned their shopping did so at the checkout, yet the majority of site abandoners remain loyal and return to the same retailer to complete their purchase at a later time (53%).