CRM Archives

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers

October 2, 2018

Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data.

Top CRM tips: 3 ways delivery trackability can fast-track customer loyalty

October 1, 2018

In today’s connected world, customers expect delivery and tracking options as standard for their online shopping. Andy Hill, Sales Director at Sorted looks at three ways retailers can harness trackability to empower customers and reinforce customer loyalty.

Top tips: 4 Automation tools to maximize your marketing

September 5, 2018

Marketing, one of the most essential tasks for your business, is being transformed by automation in profound ways. The days of outbound marketing, comprised of traditional advertising tactics, are coming to an end, writes HR professional turned business analyst Anthony Coggine.

Cheetah Digital buys Stellar Loyalty to boost customer loyalty tools

August 2, 2018

Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software.

Guest comment: How AI is guiding the new customer experience

July 25, 2018

Today’s consumers have become accustomed to having instant gratification at their fingertips and businesses don’t always have the technology to facilitate the desired level of service. Ryan Lester, the director of customer engagement technologies at LogMeIn examines the gap between customer expectations and the customer experience many businesses provide, how AI is shaping the new … [Read more…]

The rise of Alexa shopping: Voice orders surpass £200 per user

June 28, 2018

The average UK consumer is happy to spend in excess of £195 in an order through voice technology, rising to £232 in the case of shoppers over the age of 30, according to new research.

Could chatbots ever become engaging conversationalists?

June 11, 2018

Will we one day be having meaningful artificial conversations, or is it too much to ask our chatbot friends? Howard Williams, marketing director at chat specialist Parker Software, investigates where chatbots need to improve if they’re to become true conversationalists.

Post GDPR: How to get over the breakup

June 11, 2018

So you lost 50% of your email subscribers. Now what? Tessa Darbyshire, strategist at data-driven dialogue agency, Adeptiv UK, explains why you should be thankful for the people who opted in.

Tealium boosts CRM platform with revamped interface

June 11, 2018

Customer data management firm Tealium has updated its user experience and product User Interface (UI) for its Universal Data Hub (UDH).

Case study: How KitchenAid got closer to its customers via social media

June 7, 2018

A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management platform from Clarabridge.