LBi and bigmouthmedia predict that 2011 will be a landmark year for digital marketing, with the industry coming to terms with a raft of legislative, technical and economic changes that look set to make a fundamental impact on the sector.
As Facebook launches its ‘social inbox’, marketing technology specialist, E-Village reminds email marketers that email marketing and social media both have a place in the marketing mix.
By evolving from web analytics to online customer analytics organizations have the chance to achieve true customer relevance explains Malcolm Duckett, VP Marketing & Operations, Speed-Trap.
As many as 91% of all organisations in the telecommunications sector are using social media platforms to engage in meaningful, two-way communication with customers and influencers, according to new research.
Despite its vast potential, many companies have yet to capitalise on social media’s ability to not only listen to customers, but analyse conversations and turn the information into bottom-line benefit, according to a new survey.
As terms such as Customer Relationship Management (CRM) and business intelligence creep into marketing language, a new white paper has been launched to clarify the benefits these disciplines offer to digital marketers.
As terms such as Customer Relationship Management (CRM) and business intelligence creep into marketing language, a new white paper has been launched to clarify the benefits these disciplines offer to digital marketers.
The Social Network, a film about the founders of the social-networking website, Facebook, hits the cinemas this week. In response, Howard Scott, digital marketing director at digital agency Sequence, discusses how the network is changing and offers top tips on what Facebook can provide brands.
Third-party influencers – from friends, retailers and experts to reviewers and bloggers – have an increasingly important role to play in consumer behaviour and purchasing decisions. With so many conversations taking place online, the digital space offers the perfect opportunity to tap into or harness the power of those interactions and influence the influencers. Ed … [Read more…]
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.