Top email marketing tips: 4 ways to keep your customers subscribed to your email list
Shaun Haase, CMO at ProsperWorks, looks at customer email list best practices for businesses.
CRM
Small business ‘unaware of benefits of programmatic marketing’- survey
Half of UK small to medium sized business believe they are being ‘priced out’ of marketing automation, but many are not aware of how the practice coould benefit them, according to a new report.
Mobile CRM trends: Three quarters of people now ’talk’ to businesses with a mobile message
Businesses are embracing mobile as a communications channel regularly engaging with their customers via text and chat apps, according to new data.
Microsoft to buy LinkedIn for a massive $26bn
Microsoft has struck a $26.2bn (£18bn) deal to buy professional social platform LinkedIn, paying more than Facebook did for WhatsApp.
Ryanair hires Bench as new marketing platform
Ryanair is using Bench marketing platform as part of the airline’s wider digital transformation and customer engagement programme.
KLM creates chatbot on Facebook Messenger and WeChat
Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo.
Luxury brands ‘failing at email personalisation’
Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research.
Facebook Messenger adds Dropbox sharing and Salesforce data
Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce.
Top ecommerce tips: Five ways for retailers to grab a bigger slice of the digital pie
Stephen Keenan, Managing Director- EMEA Retail, Verizon looks at five key ways they can get ahead of the pack and grab a bigger slice of the digital pie.
The new LinkedIn? DueDil helps uncover contacts within companies
Data intelligence DueDil has launched a new tool that helps teams find key business leaders and contacts by linking their networks together with company information.