Google ‘removes more than 100 bad ads per second’
Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform.
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YouTube gives brands search-based targeting tool
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.
Apple buys ‘Netflix for magazines’ platform Texture
Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount.
Marketers admit 26% of their budget will be wasted in 2018
Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.
IAB UK turns 21: Trade body gets brand and website revamp
IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.
Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories
News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.
86% of UK shoppers will swap personal information for improved online customer experiences
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.
Dropbox and Salesforce team up for productivity tools
CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.
Snapchat lays off 100 engineers- report
Snapchat is reportedly planning to lay off nearly 100 engineers within a week, according to a news report.
UK launches new cyber security ‘code of practice’ for digital devices
Bosses behind ‘smart’ devices such as televisions, toys and speakers found in millions of homes will be expected to build-in tough new security measures that last the lifetime of the product, as part of plans to keep the nation safe from the increasing cyber threat.