Google’s search algorithm updates of 2017 [INFOGRAPHIC]
From extra interstitials to ramped up meta descriptions, this infographic contains the major Google search algorithm updates of 2017.
content
This is test content description really just to see what happens
Google’s crackdown on Ads – Let’s just read between the lines here
Google’s new rules for mobile ads are now permanently enforced. Oli Gold, UK MD of YOC investigates how this ruling came about, what it means to advertisers and publishers and then where we go from here.
LinkedIn launches video for Sponsored Content and Company Pages
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.
“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal)
Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.
Video competition to demonstrate crowd-sourced storytelling
Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.
Digital to account for 50% of US $197bn ad investment in 2018
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Mobile marketing trends: Win on Google page one with Universal Search
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
US web TV firm Pluto TV partners SpotX for ad push
Video ad tech firm SpotX has extended its strategic partnership with Pluto TV, the leading free OTT television service in America.
Right to reply: Chrome ad blocker pushes creativity back up the agenda
The recent launch of the Chrome native ad-blocker means that creativity (not just programmatic media) needs to be the focus, argues Alex Rahaman, CEO of ad-tech firm, NEXD.
New in-app tool protect brands in programmatic environments
Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.