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The majority of consumers in Germany, France, Italy and the UK don’t think that their sentiment toward the brand is unchanged when appearing near Coronavirus content, according to a new study looking into c=media consumption trends across Europe.
ITV’s “Apart. But Never Alone” advert is the most moving coronavirus campaign in the UK (so far), ahead of NHS’s “Stay At Home” and Jack Daniels’ ”With Love, Jack”, according to new research.
Today’s brands are increasingly using more music to help tell their stories to consumers. As a result of this, there is now increasing demand for stock music. Kate Cooper, Music Producer at Shutterstock discusses how contrary to belief, stock allows creatives to be employed in their profession whilst they work on their personal portfolios of … [Read more…]
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
In this ‘new normal’ of a global pandemic, it has never been more important for brands to communicate with a sincere, authentic visual language which is relevant to their target audience Dr Rebecca Swift, Head of Creative Insights at Getty Images, offers top tips brands should consider when it comes to visual marketing, based on … [Read more…]
Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading.
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Consumers are growing tired of companies making what they see as empty pledges to keep up with current trends. Matt Cross, Head of B2B (EMEA) at Hotwire, looks at how brands can avoid slipping up when it comes to businesses sticking to pledges they make publicly.
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.