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Roundtable report: SMEs should avoid social media for recruitment

May 24, 2011

The use of social media in recruitment is on the rise with many success stories. However, according to a panel of recruitment specialists, small businesses will not be among those who directly profit from this emerging market due to its time intensive nature.

Uncategorized content, Facebook, media, Twitter, UK

WWE appoints Web TV to monetise UK website video content

May 24, 2011

WWE has appointed Web TV to exclusively represent its UK online video content; bringing complementary TV advertisers to the entertainment broadcaster’s web audience.

Uncategorized advertising, brands, content, Entertainment, global

Research round-up: 23rd May 2011

May 23, 2011

This month’s top trends in digital: App-based texts on the rise | Coupon usage soars- even among the wealthy | iPad 2 | Smartphones with NFC | Public security online | Mobile sites | Broadband quality | Company phone bills | Domain Sales | Augmented reality and terrorism

Uncategorized advertising, Apple, brands, broadband, content

How influential are you? The Sunday Times 'Social List' ranks social media stars

May 23, 2011

The Sunday Times has launched the ‘Social List’, using data from 4 key social networks – Foursquare, Twitter, LinkedIn and Facebook – to measure a person’s influence online.

Uncategorized content, digital marketing, Entertainment, Facebook, marketing

How influential are you? The Sunday Times ‘Social List’ ranks social media stars

May 23, 2011

The Sunday Times has launched the ‘Social List’, using data from 4 key social networks – Foursquare, Twitter, LinkedIn and Facebook – to measure a person’s influence online.

Uncategorized content, digital marketing, Entertainment, Facebook, marketing

Guest comment: Brand journalism – successful ebranding for online-shops

May 20, 2011

As media becomes more fragmented, the marketing department of today is becoming tomorrow’s social media newsroom Albert Pusch, head of marketing at FACT-Finder – it looks at the issue of brand journalism and how online retailers can use e-branding to promote their ecommerce offering.

Uncategorized advertising, brands, content, ecommerce, Facebook

Mobile emails up 81% on last year

May 20, 2011

There has been an 81% growth in email activity on mobile, with viewership also increasing on tablets such as the iPad, according to new research.

Uncategorized content, email, iPad

Only read it for the articles? Entire Playboy back-catalogue goes online

May 20, 2011

Playboy is launching a new online site ‘i.Playboy.com’ giving subscribers access to every page of its magazine since its first issue 57 years ago.

Search, Uncategorized content

RAC first to sign up to eBay’s newsletter ads

May 20, 2011

eBay Advertising is launching ad placements on its UK daily and weekly deals newsletter which reaches millions of eBay shoppers, with the RAC the first to sign up to the new format.

Uncategorized advertising, brands, content, eBay, email

Brits turning to social media to talk about brands

May 20, 2011

A growing number of the UK population are using social media to express their opinions about brands and companies, according to a new poll.

Uncategorized brands, content, email, Facebook, global
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