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Online travel booking: Positive reviews ‘nearly as important as price’

June 8, 2011

User-generated content in the form of positive reviews on sites like Trip Advisor, is increasingly becoming the make or break factor when it comes to online travel booking, with more than one quarter of consumers identifying it as the most important factor, according to new findings released today.

Uncategorized content, Travel, UK

Top 10 online videos in US

June 1, 2011

172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer, according to new research from comScore.

Uncategorized advertising, comScore, content, Facebook, Google

Social media expertise key to winning PR pitches – but only if you’re under 45

May 31, 2011

A poll of marketers and PR practitioners by Furlong PR has shown that the majority (51%) think social media is the most valuable expertise PR agencies can bring to a pitch scenario in 2011.

Search, Uncategorized agencies, content, media

Social media expertise key to winning PR pitches – but only if you're under 45

May 31, 2011

A poll of marketers and PR practitioners by Furlong PR has shown that the majority (51%) think social media is the most valuable expertise PR agencies can bring to a pitch scenario in 2011.

Search, Uncategorized agencies, content, media

Right to reply: The iPad one year on

May 31, 2011

It’s only been a year since the iPad went on sale in the UK but since launching, it has revolutionised the publishing industry. Nic Newman, Managing Director (EMEA) and Head of Strategy at personal media company TigerSpike comments.

Uncategorized brands, content, iPad, media, UK

Internet ‘hero and villain’ nominations announced

May 27, 2011

Piracy, copyright and free speech are the key issues reflected in ‘Internet Heroes and Villians award nominations for this year’s ISPAs awards.

Regulation, Uncategorized Australia, broadband, content, government

Online video ads ‘get 18% more attention than TV ads’

May 27, 2011

Viewers pay more attention to online video ads than to TV commercials, and have better product recall, according to a new study.

Uncategorized, Video content, media

Email marketing mistaken as spam rises 50%

May 27, 2011

Email marketers’ lack of best practice forced a near 50% jump in emails not being delivered to the inboxes of UK customers of major Internet Services Providers (ISPs) over 2010, according to new research.

Uncategorized brands, content, email, Europe, global

Peak Games gets $5m funding boost for social games

May 26, 2011

Social gaming firm Peak Games has won a $5 million Series-A investment to foster continued growth in some of the fastest-growing markets in the world including Turkey and MENA (Middle East North Africa).

Uncategorized Brazil, content, Europe, Facebook, games

Yahoo integrates Facebook into new email service

May 24, 2011

Yahoo has launched its revamped email service, following a beta test, with a raft of new video and social media features.

Uncategorized apps, content, email, Facebook, media
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