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Guest comment: Social LogIn- the future for customer engagement?

May 4, 2012

Growing numbers of brand websites, from retail to media – now demand user registration in order to capture key customer data, improve understanding and drive better interaction and engagement. But what value is actually being derived? Russell Loarridge, European Sales Director at Janrain looks at why social login – the ability for consumers to use … [Read more…]

Uncategorized advertising, brands, content, CRM, demographics

Webby Awards- Pinterest, Instagram, BBC and Louis C.K. honoured at ‘Internet Oscars’

May 3, 2012

Social media newcomers Pinterest and Instagram joined internet stalwarts such as Facebook and the BBC in being honoured at the 16th annual Webby Awards this week, frequently dubbed the ‘Internet Oscars’.

Uncategorized advertising, apps, BBC, content, Entertainment

Internet download speeds – international benchmarks

May 3, 2012

The Asia-Pacific region is the best place for broadband, with the US and Europe training behind, according to new research.

Uncategorized broadband, content, Europe, France, Germany

Teradata buys cloud digital marketing firm eCircle

May 3, 2012

Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum.

Uncategorized analytics, content, digital marketing, email, Europe

Nikon first brand in Europe to use Vibrant In-Image ads

May 2, 2012

Nikon Coolpix is the first brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image ad format from contextual marketing technology provider Vibrant.

Uncategorized advertising, content, Entertainment, Europe, images

UK ISPs ordered to block The Pirate Bay

May 1, 2012

Internet providers in the UK have been forced to stop their users accessing The Pirate Bay file sharing site.

Uncategorized BBC, content, games, media, music

Connected TV trends: Brits ‘receptive to interactive ads on smart TVs’

May 1, 2012

As connected TVs start to go on sale, new research reveals that 68% of viewers noticed the ad placements and 1 in 3 of those clicked through.

Uncategorized advertising, agencies, apps, brands, content

Tremor Video launches Video ad platform in the UK

May 1, 2012

Tremor Video, a network for online video marketing on the Internet, has launched VideoHub, its video advertising analytics platform, in the UK.

Uncategorized advertising, agencies, analytics, brands, content

TV networks increase stake in Hulu

April 30, 2012

Hulu’s media ownership partners are close to buying out one of their number. NBCUniversal, News Corp., The Walt Disney Company and members of the Hulu team are to purchase the stake owned by Providence Equity Partners at a price that values the company at $2 billion.

Uncategorized Amazon, content, media, Yahoo

Planning a career change to pop music? Find out how many plays your tracks will need before you reach minimum wage…

April 30, 2012

Music artists on Spotify need 4m Spotify plays to earn minimum wage, according to claims made by a PacketVideo executive last week.

Uncategorized content, global, music
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