Yahoo debuts social media talk show #HashOut
Yahoo is launching an online talk show hosted by some noteworthy guests, including “Lost” co-creator Damon Lindelof and journalist Maria Shriver.
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Google boosts travel content with Frommer's guidebooks acquisition
Google has bought Frommer’s, a publisher of popular travel guidebooks, as the internet giant looks to boost its travel and local content.
Google boosts travel content with Frommer’s guidebooks acquisition
Google has bought Frommer’s, a publisher of popular travel guidebooks, as the internet giant looks to boost its travel and local content.
Pinterest opens up registration for all- time for brands to jump on bandwagon?
Pinterest has dropped its invitation-only policy, opening up the fast-growing online pinboard to all for the first time.
Online video tips for content – Longform videos boost web marketing effectiveness
Video is a key tool for boosting brand equity and the latest online video tips for content prove the impact that longform video content has on web marketing effectiveness. The key takeout from new research? Don’t stop you’re online video at 30 seconds. Here’s why…
Advertiser backlash over ‘unrealistic’ Facebook fan comments ruling
Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’.
Chinese internet market – search engine Baidu toughens stance on corruption
In the Chinese internet market, the search engine Baidu dominates traffic generation to websites. This week it announced that four of its staff have been dismissed following corruption allegations that posts were deleted on its websites in exchange for personal payments. With three of the staff subsequently arrested by Chinese police, it shows the importance … [Read more…]
Guest comment: Data model for the digital world
The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things. However an organisations data is ultimately structured, to … [Read more…]
Fan comments are now ads? Landmark Diageo ruling makes brands liable for Facebook fan posts
Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia.
Baidu staff arrested for ‘deleting negative forum comments’
Chinese search giant Baidu has become embroiled in a bribing scandal, with four of its employees suspected of accepting payments to delete posts on the company’s forum.