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Facebook and fitness apps- a social success story?

August 31, 2012

Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions.

Uncategorized Android, apps, content, Facebook, Maps

Google+ woos businesses with private posts and video conferencing

August 31, 2012

Google has made the first step to expand its social networking site to businesses, with a range of new enterprise-level tools.

Uncategorized agencies, apps, content, email, Google

New boss at AOL UK

August 30, 2012

The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director.

Uncategorized advertising, agencies, AOL, brands, content

IAC buys About.com for $300m

August 29, 2012

Media giant InterActiveCorp (IAC) is to buy online publisher About.com for $300m from the New York Times.

Uncategorized advertising, brands, content, global, media

Microsoft debuts multi-channel ad units

August 24, 2012

Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft’s Web, mobile, Xbox and Skype platforms.

Uncategorized advertising, apps, brands, content, marketing

Reckitt Benckiser picks Syncapse to manage social media for 20 brands

August 24, 2012

Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol.

Uncategorized advertising, brands, content, digital marketing, Facebook

Facebook finally bins ‘deleted photos’ after complaints

August 24, 2012

Facebook has begun started removing ‘deleted’ photos from its servers, after users complained that they were still accessible online.

Uncategorized content, Facebook, images

YouTube runs skippable ads on mobiles

August 23, 2012

YouTube has introduced skippable ads on its mobile site, letting viewers choose whether or not to watch a video ad, and only charges advertisers if the ad is watched.

Search, Uncategorized, Video advertising, content, YouTube

How much is a like worth? Play.com Facebook fans ‘spend 24% more’

August 22, 2012

Online retailer Play.com has claimed that its Facebook fans are worth 24% more in direct sales than non-fans.

Uncategorized brands, content, Facebook, marketing, media

US video ad trends- Facebook overtakes Yahoo as second biggest video site

August 21, 2012

Facebook has overtaken Yahoo to become the second most viewed video site in the UK, behind Google’s YouTube, according to new research.

Uncategorized advertising, AOL, comScore, content, Facebook
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