YouTube offers New York Fashion Week videos with Rightster
Mercedes-Benz Fashion Week in New York has a new portal offering YouTube content for publishers.
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BBC iPlayer offers mobile downloads to watch on the tube
The BBC has updated its iPhone and iPad app, allowing mobile downloads as an alternative to streaming for the first time.
Video viral of the week: LEGO tells its story with 17-minute CGI cartoon
This 17 minute video from LEGO provides a prime example of how a brand can engage users with long-form online content, rather than 30 second TV commercials. See why its our video viral of the week below…
Social network filter Via.Me comes to Android
RadiumOne has launched its Via.Me social media sharing platform for Android.
Google axes TV ads division, focuses on mobile and video
Google has shut down its television advertising business, saying that it will focus instead on enhanced online and mobile opportunities for video ads.
Right to reply: Testing the mobile marketing waters
As the recent IAB statistics on mobile optimisation highlight (Nearly 40% of top 100 brands have a mobile optimised website, 20th August 2012), the critical question that online brands should be asking clearly no longer is ‘Why should I invest in mobile?’ but ‘How should I invest?’ Tim Burge, Pre Sales Director at Maxymiser, looks … [Read more…]
Woman’s Own gets standalone website
Publisher IPC Connect has launched a new standalone website for Woman’s Own, as part of a magazine refresh.
Pirate Bay founder arrested
Gottfrid Svartholm, founder of filesharing site The Pirate Bay, has been arrested in Phnom Penh, Cambodia.
7 Tips for Mastering Mobile Advertising
Mobile advertising looks set to soar, but how can brands capitalise on this fast moving and highly personal medium? Inbar Chap, Deputy CEO at DSNR, offers a 7-step guide to mobile advertising best practices.
Twitter offers ad targeting based on user interests
Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers based on like-minded groups of followers and their friends.