Banned Sodastream Super Bowl ad becomes Internet hit
A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi.
content
This is test content description really just to see what happens
Mega search engine courts more piracy fears
A new third-party search engine dedicated to the newly-launched online storage service Mega has sparked controversy over piracy fears.
YouTube takes on Netflix with paid content
YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report.
Press pause and reflect: how are changing TV viewing habits affecting advertisers?
As viewers switch to the web and mobile for their TV fix, advertisers are shifting their budgets accordingly. With video ads offering increasingly targeted and personalised campaigns are we seeing the disappearance of scheduled TV viewing? Kai Henniges, CEO of Viewster, a leading video on demand service, looking at changing TV habits and what they … [Read more…]
Pinterest revamp aligns mobile and web tools
Pinterest has updated its website with improved navigation and bigger pins, as the social media scrapbook aims to build upon its huge growth last year.
Twitter’s 6-second video app ‘Vine’ sparks controversy
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results.
Twitter's 6-second video app ‘Vine’ sparks controversy
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results.
Guest comment: The evolution of recommendation engines and their future
With more and more consumer data online, recommendation engines are becoming big business. Stephan Noller, CEO of nugg.ad and IAB Europe Chair of the Policy Committee, looks at how predictive technologies have altered the way we browse the web, and the implications for ecommerce and beyond.
Channel 4 debuts ‘social login’ to boost personalisation
Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers.
Right to reply: BB10 will not save RIM
Former smartphone king Research in Motion has lost its crown in recent years, usurped by Android and Apple. But can its much-hyped new Blackberry 10 turn around its fortunes? Jan Dawson, Chief Telecoms Analyst, Ovum, argues that RIM will get a boost but not salvation from BB10.