Advertising.com renamed as ‘AOL Networks’
Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004.
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Right to reply: Virgin Media takeover highlights ‘triple play challenge’ for media firms
Liberty Global is in talks with Virgin Media to buy out the UK cable and mobile operator. According to Adrian Drury, principal analyst at Ovum this could be the largest shake-up in the UK telecoms and media sector since the merger of the T-Mobile and Orange UK mobile network operators in 2010.
UK adult industry launches xxxaware.co.uk
The UK adult industry has launched a new initiative aimed at addressing the issue of child protection from adult material.
Facebook facial recognition returns as default
Facebook has reintroduced its controversial tag suggest feature for photos, following its temporary suspension over privacy fears last year.
Global ad spend by sector: FMCG accounts for quarter of all spend
There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research
Right to reply: ‘Cyberloafing’- a problem too big for office policies?
Commenting on a report from Kansas State University on the complex science that is ‘cyberloafing’, CensorNet Tim Lloyd, founder/CEO, CensorNet argues that – humour aside – skiving on the internet costs many organisations a significant amount of time owing to the additive psychology of Web surfing and social networking.
Affiliate marketing can get ‘£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Affiliate marketing can get '£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Crowd-sourcing tool eYeka Pulse lets public suggest ideas to brand marketers
Consumer co-creation platform eYeka has launch PULSE, an online tool that lets consumers suggest new marketing or product ideas to brands in no more than 140 characters.
Sky opens Premier League matches to non-subscribers for £9.99 a day online
For the first time, non-Sky subscribers will be able to watch live Premier League football content via its internet TV service and mobile app Now TV.