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As online audiences grow and become more diverse, marketing automation software is becoming ever more important for brands to reach the right people in the right place at the right time. Ahmed Ahmed at Eloqua offers 5 ways that marketers can use these new tools to get the most out of your sales opportunities.
Facebook is set to revamp its news feed tool once more, sparking rumours that the social network will ramp up features for smartphones as it looks to boost mobile ad revenues.
Google is to sell gift cards for its Play Store in UK shops, as it looks to push its paid content to rival Apple’s App Store.
A new online tool, enthuse.me, has gone live, letting users show off examples of their best work to potential employers, clients or colleagues.
Evernote has reset all 50 million user passwords after it became the latest in a string of high profile technology firms to be hit by hackers.
Apple has announced that its iTunes U online learning courses have reached the 1 billion download milestone 6 years after launch.
UK confidence in social shopping is up 11%, with a third of Brits confessing they’ve recommended a product on social media, according to a new study.
Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands … [Read more…]
Consumer willingness to share information with brands has rocketed in the past 18 months, according to new research from the DMA.
As technology evolves, this year’s Mobile World Congress has provided a glimpse of things to come. Mark Haviland, MD of CPA network Rakuten LinkShare, takes a look at some of the biggest mobile shopping trends to watch in 2013 and beyond.