Mobile search trends: Hashtags ‘motivate users to explore online’
Over two-thirds (70%) of mobile users in the UK approve of hashtags, and over half are motivated by the prefix to explore a subject further, according to new research.
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Over two-thirds (70%) of mobile users in the UK approve of hashtags, and over half are motivated by the prefix to explore a subject further, according to new research.
Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks.
Taxi advertising firm Ubiquitous has launched CabConnect, a free wi-fi service in select London taxis, with Microsoft signing up as the first sponsor.
LinkedIn has revamped its site search engine, filtering results by companies, people, groups, jobs alongside a new inbox search function.
When it comes to mobile advertising, UK consumers are increasingly screen agnostic- with environment and context becoming more important, according to new research.
Facebook has launched ‘Lookalike Audiences’, a new tool that lets advertisers reach users similar to those already in their targeting lists.
Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube.
Social analytics firm Klout’s is launching a new platform for businesses, looking to tap into the lucrative ‘big data’ market as brands seek a better understanding of their audiences online.
Sophisticated consumers are more accepting than ever of mobile as a shopping channel, with 59% of smartphone owners shopping during 2012, according to new research.
In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research.