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As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits.
Jaywing has been appointed to design and develop a new, fully responsive and socially integrated digital presence for independent charity Crimestoppers, after a competitive five-way pitch.
With The Sun and Telegraph websites moving behind subscription services later this year, the UK newspaper industry remains divided on the balance between ad-funded editorial and paid content. Last month, subscription software firm Zuora assembled key industry figures from News International, the Financial Times, IPC, Fairfax and Pearson to discuss the future of the publishing … [Read more…]
This week’s IAB figures showed that UK video advertising grew 46% to £160.0 million from £109.0 million, accounting for 12% of online and mobile display in 2012. In the last three years video ad spend has increased almost six-fold (471%). Adrian Moxley, Co-Founder & CMO at WeSEE, looks at why video now needs more sophisticated … [Read more…]
Apple and Yahoo are reportedly in talks over extending the level of co-operation amongst the two companies on the iPhone and iPad, as Apple looks to reduce its dependence on rival Google’s web services.
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg.
Back in 2011, Barnardo’s website was attracting visitors, but few were completing their online donation journey by reaching the donate page. Working with Nomensa, the children’s charity used a combination of technology, innovation and audience analysis to optimise the donation process. This case study shows how Barnado’s generated a 17% increase in donations.
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures.
IPC Advertising has launched a new digital ad format Amplify to run across its roster of magazine sites, featuring a mix of editorial content and sponsored ads in the same unit.