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YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
Nielsen launches influencer campaign measurement tool
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
Search Uncut: Why a synergised search solution makes the world of difference
Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.
App marketers ‘losing customers’ with poor path to purchase measurements
Brands are missing out on opportunities to convert their users to paying users because of the way they are measuring the performance of their apps.
Rugby World Cup 2019: Who was the real winner?
The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.
Apple TV goes live: Can it take on Netflix?
Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.
Weetabix hires e.fundamentals to boost ecommerce analytics
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
Analytics for a cookieless world: InfoSum debuts first-party data platform Discovery
InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.
Facebook fights off criticism to beat profit expectations
Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.