The dual screen football fan: Match day digital habits revealed
Social media and dual screening now play a central role for the average football fan on match days, according to new research.
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Asda’s YouTube shopping channel gets 2m views
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.
Dailymotion debuts global premium video exchange
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.
AOL expands programmatic video ads with Publicis
Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.
Case study: Yves Saint Laurent ‘big’ digital branding pays off
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.
Unilever first brand to adopt WPP global planning tool
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption.
Video viral of the week: Budweiser tackles drink driving with man’s best friend
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below.
Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.
Guest comment: Three trends from the London Fashion Week catwalk for retail marketers
As the Fashion Week frenzy dies down in London, Carol Rashti, Marketing Director, Rakuten Marketing, discusses some of the prevalent digital trends of last week, and how they can be translated from the catwalk to the high street by marketers.
Capturing the social TV audience: Tips for brands (infographic)
A massive 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand, fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold- but how can brands tap into this huge lucrative audience? New research from Nielsen looks at some key trends.