X Factor expands social engagement for 2014 season
FremantleMedia UK Interactive (FMUKi) and Social Life are working together on a new, ramped up social media presence for The X Factor’s 2014 season.
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The always-on consumer: How can brands keep up?
As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions?
Guest comment: Dangerous assumptions- The truth about your mobile data
When it comes to customer data, take nothing for granted, warns Daniel Weisbeck, CEO, Netbiscuits.
Free analytics tool shows insights into 4G generation
Netbiscuits has launched one-stop smart analytics dashboard in its free Mobile Analytics software, helping marketers to track web visitors from smartphone, feature phone, tablet and PC through one dashboard.
Jaguar uses Google Glass in latest campaign
Jaguar is using Google Glass to help deliver its latest campaign, which builds on the luxury car maker’s successes of its “British Villains” advertisements from earlier this year.
EE expands into TV with set top box
UK 4G mobile operator EE is to launch a fixed-line TV service, competing with BT, Sky, YouView, Virgin Media and TalkTalk.
Mobile video now fastest growing format as ad spend triples
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.
Mondelez invests 20% of ad budget into digital video and mobile with Google tie up
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.
Microsoft creates room-based gaming technology
Microsoft has revealed a prototype gaming system that turns any room into an interactive, augmented reality display.
Top tips: PR – The essential resource for any Inbound Marketing campaign
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. But how do you create the right content to attract the right audience? Bob Dearsley, Chief Executive … [Read more…]