Oral-B ‘smart mirror’ shows the news while you brush
Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth.
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Rubicon Project debuts native ad server with InMobi
Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
Facebook could be sued by France for censoring content
A Facebook user that was banned from the social network for posting an image of an explicit 19th century painting has been able to get his legal complaint handled in France- despite Facebook being a US company.
Instagram lets brands boost ‘story-telling’ with Carousel Ads
Instagram has launched a new ad format dubbed ‘Carousel Ads’ that lets brands post a rotating number of images to boost the story-telling element of their campaigns.
YO! messaging app connects users without internet
A new smartphone app called Yo! has launched this week, letting users send messaging without the need of an internet connection.
Instagram marketing tips: How to boost brand awareness
Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network offer the same reach for brands as its older counterparts? This infographic from SalesForce offers a guide to getting the most out of the cool new social network on the block….
Top mobile gaming tips: Keeping pace with the mobile transformation
Tim Axon, Head of Gaming at Maxymiser, discusses the importance of ensuring optimisation fits with the fast changing mobile gaming experience.
Integral Ad Science buys video analytics firm Veenome
Ad technology firm Integral Ad Science has bought Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.
Gaming case study: Paddy Power makes online optimisation less of a gamble
Paddy Power places huge emphasis on the importance of data – and relies on its heritage in this area to inform its optimisation campaigns. This case study looks at how the bookmaker worked with Maxymiser to turn the fast-pased world of betting into a succesful personalised experience for its customers.
Guest comment: Time to bin the banner?
As the original online advertising medium – the banner ad – hits 21, Say Media’s UK Sales Director Lawrence Horne, UK Sales Director, Say Media, argues that it’s time for it to retire ungracefully.