The rise of fake reviews: £23bn a year influenced by online opinions
Businesses are paying people to write positive online reviews and endorsements, with £23bn a year of UK consumer spending influenced by online reviews, according to a new report.
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Uni graduates take on Google with new digital ad concept
Could Hull be home to the next Larry Page and Sergey Brin? Brothers Andrew and Ash Lewis and their young team have created a brand new online advertising platform, Flomigo.
It’s Alive! Dr Frankenstein and SEO
Trying to ‘trick’ Google to get high in search results is a short-term game. Ultimately all SEO techniques have to be totally natural if they want to future proof online exposure. Mark Preston, founder and director of WildShark, looks at Google’s attempt create their own ‘Frankenstein’ machines that can emulate human thought- and what this … [Read more…]
Rise of the ‘Thrivers’ consumer demographic
A new demographic group indentified as ‘Thrivers’ are a media-literate, tech-savvy and positive minded audience; with a greater social responsibility and complex relationship with brands, according to a new report.
Apple hires editors to beat Facebook’s news robots
Apple is looking to hires editors for its news app, as the electronics giant looks to rely on human judgement rather than algorithms for content curation.
9 mobile money trends: Consumers embrace ecommerce and banking via mobile
As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, a new report reveals nine significant mobile money trends and explores how they are stimulating growth across the expanded mobile ecosystem.
ChildLine boosts digital counselling services
NSPCC counselling service ChildLine has appointed digital marketing and technology consultancy, Amaze, to ensure its services are digitally optimised to meet the needs of those seeking support online.
PCs still account for 9 in 10 online purchases
While 89% of all online retail purchases are still made on PC or laptop, mobile is playing an ever increasing role in the shopping journey, according to new research.
Apple lets users block ads on next Safari browser
In what could be a major blow to the ad industry, the next version of Safari will let users block ads on iPhones and iPads.
UK ‘one of the most connected countries in the world’- Google
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google.