L’Oreal creates in-house ‘content factory’ for brands
L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.
content
This is test content description really just to see what happens
Half of Facebookers watch videos on the site- report
With Facebook set to announce healthy revenues in their third quarter earnings call later today, new research from Global Web Index looks at one avenue that promises to be a key revenue stream for Facebook in the future – video.
Facebook targets emerging markets with Slideshow ad option
Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections.
Dulux recruits lifestyle bloggers for visualiser campaign
Dulux is using influential bloggers to trial their Visualiser app, and write their own content as the paint brand embraces social media marketing.
The Sun to scrap website paywall
The Sun will scrap the paywall on its website just over two years after it was introduced, after data indicated it had become the least visited UK national newspaper website.
Facebook ‘2G Tuesdays’ show mobile speeds in India to staff
Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds.
Top 5 email marketing problems: ‘Call-to-action’ biggest hurdle
Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research.
Physical stores going digital to unite retail experiences- study
Half (50%) of UK retailers are investing in in-store location-based technologies – such as iBeacons – as consumers expect a continuation of the personalised digital experiences found online.
Guest comment: Why going ‘halfsies’ on the native content lunch is the way forward
Publishers and agencies need to work more closely together to improve the effectiveness of native advertising, says Carla Faria, Solutions Director UK at Say Media.
The X Factor adopts Periscope in new social media drive
The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015.