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As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses on how successful campaigns are executed and the key players in a top … [Read more…]
Traditionally, brands have had to commit to a serious marketing budget before even considering TV ads. With the arrival of streaming and video on demand content and the promise of programmatic TV, that model is changing, fast. When a highly targeted programmatic TV campaign can be delivered at a similar price point to online display, … [Read more…]
Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data.
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content.
Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time.
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn.
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold.
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.
With the TV industry moving towards greater synergies between the sale of traditional and digital video inventory, SpotX and clypd announce the development of a single solution for media owners to manage the sale of all forms of television assets and video inventory.