Waitrose wins Christmas email battle of the supermarkets
Waitrose has beaten off the competition for the top spot in terms of email marketing to customer, according to new research.
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Europe ‘outpacing the world for online viewing on mobile’
Europe is outpacing the world for online viewing on mobile, with the UK and Ireland leading the way – according to new research.
Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV
BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review of the year, we look back at the key trends that shaped content … [Read more…]
Internet of Things trends in 2015: Creepy dolls, smart whisky bottles and talking trash
After years of hype, the concept of an ‘Internet of Things’ is becoming a reality. From smartwatches and connected toothbrushes to intelligent thermostats and driverless cars- a web connection is becoming standard for many devices. This move towards a ‘programmable world’ is creating an explosion of new customer touchpoints for marketers to harvest. As part … [Read more…]
Top advertising tips: A guide to brand-safe buying in programmatic
Marketers and agencies are united on the importance of brand safety. But what can brands do to ensure their ads are not appearing against inappropriate, or worse, damaging content when buying programmatically? Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers some essential tips.
Top internal marketing tips: Something to write home about
For small companies a simple post-it note or a scribble on the memo board is all that’s needed to communicate with its employees. But for SMEs, larger organisations and global conglomerates, company to employee communication is not quite so simple. Internal marketing is increasingly being recognised as a vital way of raising staff morale, and … [Read more…]
Top tips: Search and digital marketing- creating the right recipe
Rosie Freshwater, MD of Leapfrogg, helps brands understand online customer experience from a ‘premium’ perspective, where price doesn’t automatically translate to customer loyalty.
Mobile Marketing trends in 2015: Wearable tech test and Facebook’s 2G tactics
2015 was the year wearable tech finally took off, with the Apple Watch set to sell 21 million units within its first 12 months. But can it keep up momentum for next year? As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including … [Read more…]
Facebook tweaks rules for Instant Articles ads
Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories.
What’s the top meme for 2015? Tumblr launches 2015 Year in Review
Tumblr has released its annual ‘Year in Review’ – a list of the top blogs, posts and topics featured on the site in 2015, revealing that ‘Pepe the Frog’ was the most reblogged meme of the year.