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James Brooke, CEO of Amplience, explains how simultaneously improving the reach, quality and agility of digital content is vital to retail sales performance – something few retailers have got to grips with, according to results from the first Amplience Big Content Index.
Jack Oldham, Content Marketing Manager at EngageSciences, examines the brands leveraging UCG to connect with consumers and drive sales.
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.
India’s telecoms regulator has blocked Facebook’s Free Basics internet service today, saying the scheme violates net neutrality.
Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders.
YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.
Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.
Yahoo is cutting its workforce by 15% as part of an “aggressive strategic plan” to drive growth after dropping to a $4.4bn loss for 2015.
One of the biggest challenges for brands is to harness the value of true integration and creativity particularly during the next 12 months. Sandra McDowell, MD at Amaze Communications, highlights 7 key trends we expect from integrated marketing.
Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time.