Five top tips for A/B testing and Conversion Rate Optimisation
Marie Despringhere, UK Country Manager, Optimizely, outlines five top tips to help businesses achieve greater Conversion Rate Optimisation success.
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YouTube takes on Facebook with live 360 video
YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.
Shazam powers Nespresso campaign for first ‘connected coffeemaker’
Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio.
UK ad viewability hits highest level in 18 months
UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research.
Former AOL and WPP executive Brian Fitzpatrick joins Smartology board
Contextual digital advertising company Smartology has appointed Brian Fitzpatrick as a non-executive board director as it embarks on the next phase of its growth plan.
Facebook opens Instant Articles to all publishers
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format.
Custom apps: Are they right for your organisation?
The anytime, anywhere nature of the mobile workforce has changed how organisations share information, communicate and collaborate. Apps are being embraced as tools to create greater efficiencies and improve productivity. Andrew LeCates, Director, Solutions Consulting at FileMaker, weights the difference between custom and tailored apps.
Facebook’s ‘context collapse’: Massive drop in personal sharing
Facebook users are now less likely to share personal information on the social network, instead opting to cross-post content from friends or other media platforms, according to new research.
BuzzFeed cuts sales forecasts by half after disappointing year
BuzzFeed has been forced to cut it’s projected revenue by about half, after the online publisher missed its financial targets in 2015.
UK digital ad spend grows at fastest rate for 7 years
The UK digital ad spend grew 16.4% in 201, with the average home now owning 8.3 internet devices, according to new stats from the IAB.