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The digital traveller prefers their own devices for a more connected inflight experience and are increasingly switching to use of their own devices during flights, according to new research.
The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software.
YouTube is no longer just a website- it’s an industry. This infographic from We Are Top 10 offers a guide on building a successful YouTube channel from the scratch.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.
In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control.
Contextual digital advertising company Smartology has appointed John Pentin to the newly-created role of VP Global Sales as it continues its expansion. Pentin has previously held senior strategic sales roles at publishers including CNBC, Bloomberg and Newsweek.
As technology continues to improve, organisations are generating more content than ever before. Yet there’s always the risk of editorial mistakes and if readers find a flaw, they will let the publication know about it. Thanks to social media, customers can instantly react to the latest typo, factual inaccuracy or a design blunder. Gavin Drake, … [Read more…]
The growing trend for sites to use third party widgets and content heavy pages is leading to slower load times for websites around the world, according to new research.
Marc Mühlenbach, Chief Marketing Officer at Flapit, offers 10 tips on how any business can use social media to engage with customers and build a community.
In today’s multichannel world, reaching the right customer is often about selecting the right platform for engagement. Choosing mobile versus desktop is a moot point, but selecting the right platform is critical. Different industries and businesses will have distinct customers, all of whom prefer different methods of communication. Shaun Haase, chief marketing officer at ProsperWorks, … [Read more…]