This is test content description really just to see what happens
In the marketing world, Chief Marketing Officer (CMO) is a title that most graduates can only dream of holding one day, and it doesn’t get any better than being a CMO of a top tech company such as Apple or Microsoft. This interactive chart from Ecardshack reveals the path to becoming a tech CMO.
This week Facebook got tough on ad blockers, preventing the software from working on its desktop site. In this Right to Reply article, Greg Isbister, CEO and Founder, Blis, discusses why the decision is important in the fight against poor quality advertising.
The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements.
Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research.
Personalised marketing could be working much harder for over half of customers, as changing consumer attitudes lead to wider acceptance of sharing personal information as part of a value exchange with brands, according to new research.
Branding automation business Bynder has secured €20 million in its first round of funding and is joining the likes of Tumblr, Alibaba, Hootsuite, Twitter and Shutterstock as recipients of funding from Insight Venture Partners.
Facebook has made its first moves to tackle the growing trend of ad blocking, with a new update that forces desktop users to see adverts.
The majority of UK consumers are left dissatisfied with the mobile advertising experience, according to new research.
Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, social customer service firm Sentiment looks at seven of the best uses of branded chatbots.
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.