Branding automation business Bynder has secured €20 million in its first round of funding and is joining the likes of Tumblr, Alibaba, Hootsuite, Twitter and Shutterstock as recipients of funding from Insight Venture Partners.
Bynder is designed to help marketers create, find and use digital content. Through an intuitive online portal that is completely bespoke for each customer, marketing departments are able to collaborate from anywhere and approve anything from graphics to videos.
The firm claims that Customers have saved 2,000 hours of work and nearly doubled their workflow through the platform.
Founded in 2013, brands including KLM Royal Dutch Airlines, Logitech and Avis are already using Bynder for their creative delivery and the company has big plans for the future. Do let me know if you’d like to speak with founder and CEO, Chris Hall about the news. He can explain more about Bynder, the brands its working with and why branding automation is dramatically changing marketers’ working lives.
The funding is a milestone for the ‘branding automation’ category as marketers seek a solution to deliver brand consistency across all channels and international markets at the touch of a button. The capital will be used to continue international growth and to support further product development enabling brands globally to easily create, find and use digital content. Jeff Horing, managing director at Insight Venture Partners will join the company’s Board of Directors.
Chris Hall, Founder and CEO of Bynder comments, “What Salesforce did for sales tech, Bynder can do for brands. The cloud is allowing marketers to work faster and smarter, freeing up time for creative and strategic initiatives instead of repetitive administrative tasks. Branding automation lets marketers respond to real-time issues because there is a foundation for brand materials, which is accessible and consistent across the business. This new category of Mar-Tech will be a game changer for any brand.”
Hall adds, “Starting out as a small European business, we had to concentrate on the fundamentals: developing a great product; looking after our people; and running a tight ship. There’s a shifting tide in investment towards rewarding closely managed businesses and there’s no doubt that’s been our focus from the outset. We can now use this investment to accelerate profitable growth”.
Bynder is a clear innovator in the branding automation market,” said Jeff Horing, Managing Director, Insight Venture Partners. “We share their vision for comprehensive brand management technology that enables teams to seamlessly communicate as they create content. We are pleased to partner with Bynder’s executive leadership team in this new phase of growth”.