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No two-speed internet? EU outlines strict net neutrality rules

September 1, 2016

The prospect of a two-speed internet, where some people pay for faster access to web services, looks less likely after the EU published strict new net neutrality rules.

Regulation apps, content, Europe, marketing, music

Drones going mainstream: Media industry leads uptake

September 1, 2016

Drones are boosting the UK economy as they are given a wider role in day-to-day business, with the media industry leading the way, according to new research.

Mobile, News Amazon, content, media, security, technology

Top tips: What does AI mean for the future of digital marketing?

August 31, 2016

With intelligent personalisation taking centre stage in modern marketing, how will artificial intelligence change the relationship between brands and consumers? Benjamin Graham, Director of Communication at personalised marketing app Clemmie, looks at how marketers can make the most of AI.

Ads, Content, Mobile, News advertising, analytics, brands, content, digital marketing

Kantar to deliver ‘hybrid’ TV and online video ratings to Norwegian advertisers

August 31, 2016

The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway.

Ads, News, Video agencies, content, global, media, smartphones

Top tips: The marketers guide to mobile ad formats

August 30, 2016

The mobile advertising opportunity for brands is phenomenal, but brands are still under-spending on the format. Mark Rosner, Chief Revenue Officer at AppLovin, offers a guide to help marketers make sense of the hottest mobile ad formats today.

Ads, Mobile advertising, apps, brands, content, games

Snapchat offers advertisers behavioural targetting for first time

August 30, 2016

Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.

Ads, Mobile advertising, apps, content, demographics, Facebook

Why the industry should lead by Google’ example to penalise ‘intrusive interstitials” on native grounds

August 30, 2016

Following the news last week that Google has announced it will crack down on “intrusive interstitials” in January, Paul Thomson, VP EMEA, Blis, discusses why the industry should lead by Google’s example.

Ads, Regulation, Search advertising, content, Google, Search

10 trailblazing female tech founders

August 30, 2016

Despite the odds being stacked against them, women founders are currently killing it in the technology sector. ABCD Agency looks at 10 women leading the way in the sector.

News Android, AOL, Apple, China, content

Google penalises sites with pop-ups in search rankings

August 25, 2016

Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page.

Ads, Search advertising, apps, content, Facebook, global

Time spent on social media to overtake linear TV

August 25, 2016

Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.

Ads, Content, Social, Video, Viral apps, content, global, media
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