Johnson & Johnson debuts YouTube channel in India
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.
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US election: Which presidential candidate has the best email marketing campaign?
Donald Trump’s email marketing campaign is outperforming Hillary Clinton’s by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research.
UK marketers “suffering tech-induced anxiety”
The rapid pace of digital change is leaving most marketers feeling overwhelmed, with Brits suffering from more tech-induced anxiety than their European counterparts, according to new research.
Now that the EU has outlawed network-wide ad blocking, will advertisers and ad tech companies just carry on regardless?
Oliver Gold, Commercial Director at YOC considers the implications for ads across mobile devices now that the EU has outlawed network wide ad blocking. Does it mean that advertisers will carry on as they have been doing before with pushing out unwanted and unwelcome ads to consumers or does it mean that ad tech companies … [Read more…]
UK spies ‘unlawfully’ collected Brits’ personal data for nearly two decades
UK government spy agencies broke privacy rules by collecting large amounts of UK citizens’ data without adequate oversight, the Investigatory Powers Tribunal (IPT) has ruled.
Red Bull names TAG Heuer “official timekeeper” of Red Bull TV
Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.
Top personalisation tips: Beginning to achieve multi-channel campaign management
As customer expectations rise, the ability to deliver both tailored offers and content that reflects customer interests and behaviour consistently across every channel is becoming imperative. In the final part of this three part series, Oren Cohen, Head of Personalisation, EMEA at Optimizely, explains why companies can personalise their websites using data from any channel.
Guest comment: Nightmare on email street
Lee Chadwick at CommuniGator examines new EU data protection laws that are keeping B2B marketers awake at night – and how they can invigorate customer conversion.
Sky expands into VR with Jaunt partnership
Cinematic virtual reality firm Jaunt has struck a content deal with investor Sky that will see it launch a Sky World section within the Jaunt app.
Yandex pre-installs AI features into Android phones
Russian search engine Yandex has launched a number of AI-powered services as it looks to rival Google in the mobile search market.