YouTube celebrates top 18 creators in #madeforyou campaign
YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community.
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Trump v Clinton: Who wins in Google search?
Both Donald Trump and Hillary Clinton’s campaign websites are reaching their peak in terms of Google search visibility as the climax to the US election approaches, according to new research.
Junk food ads on social media: WHO urges crackdown
The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media.
Content recommendation engine NowDiscover links content and e-Commerce
NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live.
Influencer marketing goes programmatic: kasitoko helps standardise approach
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing.
Twitter debuts customer service chatbots for brands
Twitter is rolling out two new chatbot features for businesses, Welcome Messages and Quick Replies, designed to help brands offer automated customer services for social media users.
Boots runs body confidence campaign with Yahoo
Yahoo has partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.
VR video to surpass video gaming by 2019- Ovum
The virtual reality video content market is expected to reach $8.2bn by 2020, overtaking regular video gaming revenues a year earlier, according to new research.
Guest comment: When 5G and VR collide, it will change the face of marketing and advertising
With the likes of Playstation VR, Oculus Rift, Samsung Gear VR and Google Cardboard, major brands are betting big on virtual reality. Simon Spaull, managing director EMEA at AppLovin, looks at VR and 5G combined could change the face of marketing.
Top tips: How Facebook’s News Feed updates push innovation in digital publishing
Bart Mroz, the CEO of digital commerce consultancy SUMO Heavy, looks at how Facebook’s news feed changes will lead to innovation in digital publishing and marketing.