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At the end of every year, the usual predictions about the future of marketing do the rounds- but how accurate have they been? Robert Passikoff, President at Brand Keys takes a retrospective look at key trend themes identified years ago, and how their foresight (or lack thereof) can offer clues towards the future.
From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year.
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.
Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public.
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.
Colin Grieves at Experian looks at the growing importance of Data Management Platforms and how to address some of the common myths.
Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory.
Mastercard has launched a new Instagram channel to take its Priceless Cities programme across the UK and Europe.
Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.
With the Christmas frenzy now in full swing, Bart Mroz offers some last-minute digital marketing tactics to stand out from the competition this holiday season.