The challenge of the cross-channel consumer – using Big Data to understand identity
Matthew Dunn at Experian, looks at cross channel consumer challenges and how it integrates with big data.
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Mobile to overtake TV as top video screen in UK
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.
London Fashion Week 2017: Top Tumblr posts from influencers and designers
Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?
Yahoo begins global content deals with major newspapers
Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.
The Saucy Fish Co. begins digital push for new frozen range
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.
Samsung warns customers not to discuss personal information in front of smart TVs
Samsung has confirmed that its smart TV sets are listening to customers’ every word, and the company is warning customers not to speak about personal information while near the TV sets.
Retail SEO: Google’s top search ranking factors for ecommerce
A new study of Google search results by Searchmetrics identifies the key retail-specific factors that online retail and ecommerce marketers should consider to help their sites perform well in search.
$90m for a website address? The most expensive domain names ever [INFOGRAPHIC]
From failed super-efficient websites to spiteful business tactics, the new graphic on the world’s most expensive domain name sales covers the very top end of Internet marketing moves.
One in ten marketers admit their emails aren’t relevant to customers
Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research.
10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps
The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.