Content marketing trends: 80% of consumers forget content within a few days
A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research.
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Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours
Google has refreshed its Earth app and website, adding detailed 3D imagery and new “tours” that give people a guided look at exotic locations.
Social advertising trends in 2017: 61.5% increase in paid social media spend
There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.
#MusicMakesYouTravel: Lastminute links music and travel with Spotify
Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign.
Pre-roll ads: “Least interruptive and best for brand recall”
Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.
Timberland drives store footfall with mobile location ads
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.
Mobile drives digital ad spend past £10 billion threshold
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.
Consumers predict only short term success for LinkedIn and Snapchat
Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.
New study finds a major gap in content marketing understanding as budgets soar
UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.
Socialbakers debuts “Suite” all-in-one social media analytics tool
Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.