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Mobile, PC or Tablet? Study reveals sectors most dominated by different devices

June 1, 2017

Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily what you might think.

Mobile, Social, Video analytics, apps, BBC, brands, content

Mobile ad blocking trends: Frustration key motive

May 31, 2017

Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report.

Ads, Regulation advertising, Android, content, mobile internet, smartphones

Global trends: Traditional media still dominant as mobile growth slows

May 30, 2017

Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.

Ads, Content, Mobile, News, Social, Video advertising, apps, Asia Pacific, brands, content

Facebook Instant Articles adds support for Google AMP and Apple News

May 30, 2017

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

Content, Mobile, News, Social Apple, content, Facebook, Google, media

Sony creates interactive “Trainspotting” guide to Edinburgh

May 26, 2017

Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.

Ads, Content, Viral brands, content, Entertainment, marketing

Fake news fatigue? Brits flock back to mainstream news sites ahead of election

May 25, 2017

With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.

Ads, Content, News, Regulation, Social adspend, advertising, agencies, brands, content

Guest comment: Micro Moments In mobile can be massive opportunities for advertisers

May 24, 2017

Micro Moments is Google’s term for when consumers suddenly have the need to know or do something. Oliver Gold from mobile ad company YOC looks at four defined micro moments and what advertisers and marketers need to consider when addressing these opportunities.

Ads, Mobile analytics, brands, content, global, Google

Shakira promotes latest album with augmented reality treasure hunt

May 24, 2017

Sony Music US Latin has teamed up with the location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.

News, Social brands, content, digital marketing, Facebook, global

Facebook’s secret guidance on graphic content leaked

May 23, 2017

Facebook’s moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network’s handling of extreme content.

Content, News, Regulation, Social content, Facebook, global, government, images

Brands to blame? 50% hold them responsible for inappropriate ad placement

May 23, 2017

Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.

Ads, Content advertising, brands, broadband, content, Google
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