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Guest comment: Instagram vs. Snap – which ‘Stories’ format is winning?

July 17, 2017

Until recently, Snapchat was the fastest-growing social media platform in the world… until Instagram Stories arrived.  Moses Velasco, Chief Product Evangelist, Socialbakers takes a look at both platforms to see which is best for your brand. 

Social brands, content, media

Twitter teams up with Royal Opera House for World Emoji Day

July 17, 2017

The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.

Content, Social content, Facebook, marketing, media, Twitter

Mobile devices to lift online video viewing by 20% in 2017

July 17, 2017

Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.

Content, Mobile, Video adspend, advertising, brands, content, demographics

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

July 14, 2017

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

E-commerce, Search brands, content, Google, images, marketing

Spotify accused of padding playlists with fake artists to save on royalties

July 13, 2017

Music streaming service Spotify has denied filling popular playlists with ‘fake artists’ in order to save of paying royalties to artists.

Content, News, Regulation content, media, music, YouTube

Top ecommerce tips: Don’t miss the point of the web in multichannel retail

July 12, 2017

The web is a digital shop window with unlimited space for retailers to showcase what they can offer to the consumer. But it’s become so much more than just another platform to sell through, argues David Brint, CEO of imaging and workflow specialist SpinMe. So why are so many retailers still missing the point of … [Read more…]

E-commerce brands, content, ecommerce, local, media

The fake news effect: Third of people trust the media less than six months ago

July 11, 2017

Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.

Ads, News, Regulation apps, content, Facebook, Google, media

Next-gen programmatic marketing: Improve Digital adds header bidding solution

July 11, 2017

Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.

Ads advertising, content, marketing, technology

Snapchat adds creative tools: Web links, backdrops and voice filters

July 7, 2017

Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.

Mobile, Social content, Maps, marketing, Search

Picky fashion shoppers buy from just three online stores

July 7, 2017

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.

E-commerce brands, content, retail, UK
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