Agreeing the approach for internet audience measurement research is no easy task. Each country that has created a standardised industry currency for internet audience measurement has worked through a painstaking process of agreeing standards and setting up tenders. Now in the UK – one of the most advanced approaches – comScore look set to replace … [Read more…]
Ford is launching an online reality TV show in partnership with Yahoo in the US.
Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers.
A large portion of ad impressions in the US are not delivered according to plan, with the quality of ad delivery varying based on factors including site, placement, creative and targeting strategy, according to a new report.
Google still leads the way as the most visited web property in the USA, while this year’s Super Bowl commercials drove an increase in visits to automobile sites, according to new research.
Social Networking has become the dominant online sector in Latin America, with Facebook accounting for 1 in every 4 minutes spent online, according to new data.
Nearly 37 percent of smartphone users in the top 5 European countries (France, Germany, UK, Italy and Spain) have accessed news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year, according to new research.
Injury claims firm Accident Advice Helpline is launching the first UK transactional QR-code promotion, offering a boost to traditional media.
Pinterest, an online pinboard that lets people share images and interests, is starting to attract attention in the UK after soaring in popularity in the US. This infographic, from MDG Advertising, looks at who is using Pinterest, how to make it work for you, and why it has become the second most engaging social network … [Read more…]
US-based analytics firm Semphonic has struck a set of European partnerships as part of its general EU expansion.