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comScore

General Motors to return to Facebook paid marketing?

July 6, 2012

General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network’s ad schemes two months ago, according to a news report.

Uncategorized advertising, brands, comScore, content, Facebook

Top 5 smartphone and OS systems in the US

July 4, 2012

Samsung still leads the way in the US smartphone market, but Apple is the fastest grower, accounting for nearly 1 in every 3 devices, according to new research.

Uncategorized Android, Apple, comScore, content, Google

7 video advertising tips: It’s time to get video off the bench

June 29, 2012

What are the core principles of using video in online ad campaigns? Boaz Ram, Senior Manager, Video Product Marketing, MediaMind offers 7 key tips to get the most out of the medium.

Uncategorized advertising, comScore, content, demographics, local

Facebook marketing – 7 ways earned and paid media can drive sales

June 20, 2012

Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to get the most out of the platform.

Uncategorized advertising, brands, comScore, content, Facebook

Global Facebook audience growth over past 5 years- Latin America leads the way

June 20, 2012

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore.

Uncategorized Asia Pacific, comScore, Facebook, global, Latin America

Latin America most Socially-Engaged global region- report

June 18, 2012

More than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month, according to new research.

Uncategorized Brazil, comScore, content, Facebook, global

Facebook’s growth rate ‘slowing down’

June 15, 2012

Social networking giant Facebook’s growth appears to be slowing down, especially in the United States, according to a report.

Uncategorized comScore, Facebook, media

Top 5 display advertisers in Brazil

May 31, 2012

There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter.

Uncategorized advertising, Brazil, comScore, marketing, Microsoft

Russian social gaming market nearly triples

May 31, 2012

During 2011 the total social gaming market in Russia reached $236m, marking a 180% increase from 2010, according to Mail.Ru Games.

Uncategorized advertising, comScore, games, marketing, retail

Online video use in Germany soars

May 30, 2012

In March, 46.9 million Internet users in Germany viewed at least one video online, marking an an increase of 2.3 percent over the previous year, according to new research.

Uncategorized comScore, content, Facebook, Germany, Google
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